Final evaluation

I designed a media magazine based on the rock gene. It is mainly aimed at a 14-35 male who has a liking for rock, but also has an open opinion about new music. The design had to be simplistic enough so that it wouldn't alienate people from it, but also easily defined as a rock magazine. I wanted to make it easy to navigate through so that people wouldn't find it difficult to read. My magazine is similar to others on the market such as Kerrang, Q and NME. I did a lot of research into these magazines and I liked a lot of the ideas that the magazines had and decided to incorporate them into mine. Such as NME's Band Index on the contents page (see flat plans). My title "MTM, Music That Matters" was designed to appeal to my target audience because they are the people who care most about music, and the name helps to reflect their view.The pictures and fonts I used were specifically designed to appeal to the rock culture. The text that i used in the main articles was "old Typewriter" and this gave the impression of a rough and rugged approach, which I felt was more suited to my readers. The image of a clown holding a guitar is meant to draw the reader’s eyes to the magazine and to stand out from the others. The fact that he is holding a guitar helps the reader to identify what type of magazine it is and whether it is their style or not. The choice of the guitar was also important as I wanted it to look right and have the same colour scheme as my magazine. The colours scheme that I chose in my magazine was important to me because I didn't want to create the wrong opinion or miss lead people, so I went for very "rock" related colours. Such as Black, Red and Yellow. Black is a colour that is generally related to death and danger much like Red and Yellow which can also be a warning colours and action related. This helps the reader to establish a connection with the magazine and help to determine straight away if it is her/his style. My magazine would be stocked in most shops as it has a large Target audience and in my research I found out that other magazines such as kerrang were stocked in Tescos and WHS. 

I have learnt many new skill during my coursework project. Mainly how to use design and photo shop, however i did struggle with the programme at first and it became quite time consuming. I also had problems with transferring some details from Photoshop into Indesign so my final design doesn't look as good as it did on the computer. I am slightly disappointed with my front cover because when it printed it didn't show all of the effects and some of the sizing went wrong.. I did learn a lot from my preliminary task because i made a few mistakes which i managed to correct this time, such as layout and spacing, and i think that my choices with the font and design were better than before. I planned my design more thoroughly and spent a lot of time researching similar magazines. I really enjoyed making the magazine and hope my results mirror my efforts.